Coca-Cola
Food & Beverage
Lifestyle storytelling, campaign concepts, engagement, and shareable content.
Objective
Attach the product to specific, repeatable social moments so that content feels like a memory rather than an advert.
Audience
Broad 16–35 audience, socially active, mobile-first, drawn to nostalgia, food culture and shareable formats.
Strategy
Anchor content in moments — meals, meet-ups, celebrations — and use interactive Story formats plus caption-led posts to invite the audience to add their own version of the moment.
- Moment-based photo and video sets
- Interactive Story series with polls and sliders
- Campaign key visuals and Reels concepts
- Caption library built for shares and tags
Content
Content designed across formats — feed posts, carousels, Reels covers and Story sequences — shown in realistic layouts.
Golden hour, cold bottle
cocacola Tag who you'd share it with.
Feed post
Carousel · 1/5
Rate this plate
- 01Moments
- 02Culture
- 03Interaction
Carousel
ReelThe table always fills up
cocacola
Some meals need one more chair.
Reel cover
cocacola
This or that?
Story
Content Pillars
Moments
Food, friends and everyday celebrations.
Culture
Local trends, music and seasonal hooks.
Interaction
Polls, this-or-that and reply-driven Stories.
Campaign
Hero concepts adapted into social formats.
Campaign Concept
Better Shared
A tag-a-person mechanic where each post frames a moment that only works with someone else in it, driving shares and comment threads.
Performance Framework
No results are invented for a concept project. These are the metrics that would be tracked weekly to judge whether the strategy is working and what to adjust.
Reach
How many unique accounts the content is served to.
Engagement Rate
Interactions measured against reach, per format.
Saves
Signal that content carries reference or utility value.
Shares
Signal that content is worth passing on socially.
Profile Visits
Interest moving from feed to brand profile.
Website Clicks
Traffic leaving social toward owned destinations.
Follower Growth
Net audience change relative to content output.
Conversions
Tracked actions such as sign-ups, enquiries or purchases.
