Joseph Moses

Social Media Manager

I Turn Social Media Into a Growth Engine.

I help brands attract attention, build engaged communities, and turn social media into a powerful channel for brand growth and customer acquisition.

View My WorkLet's Work Together

3+ Years Experience • Strategy • Content • Growth • Analytics

Portrait of Joseph Moses, social media manager and content strategist

Social Media

Strategy • Content • Growth

About

More Than Just Posting Content.

I'm Joseph Moses, a Social Media Manager focused on helping brands build stronger digital identities, attract the right audience, and turn attention into meaningful business opportunities.

My approach combines strategy, creative content, short-form video, community engagement, and data and analytics — so that content is never made in isolation. Strategy sets the direction, creative work carries the message, and analytics decide what happens next.

I adapt strategies according to the brand, industry, audience, and business objective. A skincare brand selling online needs a different content system to a service business building authority, so the pillars, formats and publishing rhythm are built around the outcome rather than a fixed template.

StrategyCreative ContentShort-Form VideoCommunityAnalytics

03+

Years Experience

05+

Core Platforms & Tools

07

Portfolio Case Studies

04

Growth Pillars

Services

What I Can Do For Your Brand

Social Media Strategy

Content direction, audience research, positioning, platform strategy, and growth planning.

Content Creation

Instagram posts, carousels, Stories, Reels, short-form videos, and visual content.

Content Management

Content calendars, scheduling, publishing, brand consistency, and daily management.

Community Management

Comments, DMs, audience interaction, relationship building, and engagement.

Social Media Growth

Trend research, engagement strategies, audience development, and content optimization.

Analytics & Optimization

Performance tracking, content analysis, KPI monitoring, and strategy refinement.

Portfolio

Selected Work

A selection of social media strategies, content concepts, and campaigns created to demonstrate how I approach different industries and audiences.

Glossier concept project visualConcept ProjectProject 01

Glossier — Concept Project

Beauty & Skincare

Objective
Position everyday skincare as an approachable routine rather than a complicated ritual, so that new followers understand what each product is for before they ever see a price.
Strategy
Lead with education-first Reels that answer one question per video, support them with carousels that break routines into steps, and use community-sourced content to prove results in real conditions. Product mentions always sit inside a use case, never as a standalone advert.
Content Created
12 educational Reels scripts and covers · 8 step-by-step routine carousels
Platforms
Instagram, TikTok, Pinterest
Tools
Canva, CapCut, Instagram Insights, TikTok Analytics
View Case Study→
Gymshark concept project visualConcept ProjectProject 02

Gymshark — Concept Project

Fitness & Fashion

Objective
Turn training apparel into a part of the audience's training identity by owning the moment before and after the workout, not just the workout itself.
Strategy
Build a weekly rhythm of hook-led training clips, athlete-style storytelling, and community challenges. Every Reel opens with a movement or a statement in the first second, and captions are written to be quoted in shares.
Content Created
16 short-form training and lifestyle videos · Weekly challenge announcement graphics
Platforms
Instagram, TikTok, YouTube Shorts
Tools
CapCut, Canva, Instagram Insights, TikTok Analytics
View Case Study→
Coca-Cola concept project visualConcept ProjectProject 03

Coca-Cola — Concept Project

Food & Beverage

Objective
Attach the product to specific, repeatable social moments so that content feels like a memory rather than an advert.
Strategy
Anchor content in moments — meals, meet-ups, celebrations — and use interactive Story formats plus caption-led posts to invite the audience to add their own version of the moment.
Content Created
Moment-based photo and video sets · Interactive Story series with polls and sliders
Platforms
Instagram, TikTok, Facebook
Tools
Canva, CapCut, Instagram Insights
View Case Study→
Airbnb concept project visualConcept ProjectProject 04

Airbnb — Concept Project

Travel & Hospitality

Objective
Move the audience from browsing inspiration to planning intent by pairing beautiful stays with practical detail in the same piece of content.
Strategy
Build save-first content: destination guides, stay reveals and itinerary carousels that carry enough information to be reopened later. Reels handle discovery, carousels handle planning, Stories handle questions.
Content Created
Stay reveal Reels with slow reveal edits · Destination itinerary carousels
Platforms
Instagram, Pinterest, TikTok
Tools
Canva, CapCut, Instagram Insights
View Case Study→
Spotify concept project visualConcept ProjectProject 05

Spotify — Concept Project

Music & Entertainment

Objective
Make discovery feel personal by turning listening behaviour into content the audience recognises themselves in.
Strategy
Pair trend-reactive short-form video with interactive Story formats and playlist-led carousels. Every post asks the audience to place themselves in a category, then rewards them with something to listen to.
Content Created
Trend-reactive Reels with audio-first edits · Playlist announcement carousels
Platforms
Instagram, TikTok, X
Tools
CapCut, Canva, Instagram Insights, TikTok Analytics
View Case Study→
Nike concept project visualConcept ProjectProject 06

Nike — Concept Project

Sports & Lifestyle

Objective
Own the mindset conversation around training so that the brand is present in the decision to start, not only in the moment of performance.
Strategy
Use cinematic short-form storytelling with strong first-second hooks, supported by community run features and progress-tracking formats that let followers see themselves in the campaign.
Content Created
Cinematic hero Reels and cutdowns · Statement typography post series
Platforms
Instagram, TikTok, YouTube Shorts
Tools
CapCut, Canva, Instagram Insights
View Case Study→
Sephora concept project visualConcept ProjectProject 07

Sephora — Concept Project

Beauty & Retail

Objective
Help a large product catalogue feel navigable by turning discovery into guided content that leads to a specific shelf, shade or set.
Strategy
Structure content around decisions: shade matching, dupes, trend explainers and tutorial breakdowns. Each piece answers one purchase question and ends with a clear next step.
Content Created
Tutorial Reels with step overlays · Comparison and shade-matching carousels
Platforms
Instagram, TikTok, Pinterest
Tools
Canva, CapCut, Instagram Insights, Shopify
View Case Study→

Content Gallery

Content, Shown Where It Lives.

Feed posts, profile layouts, Reels, carousels and Stories from my concept projects, presented in the formats an audience actually sees.

9:41100%
148posts24.6kfollowers312following

glossier.concept

Skin first. Education-led routines, honest reviews and community routines every week.

FollowMessage

Instagram profile

9:41100%
The first km lies
Reel

The first km lies

♥ 4.2k💬 318↗ 902

nike.concept

Get past it. The rest is yours.

Reel screen

9:41100%
4 days, one city

Carousel · 1/5

4 days, one city

  • 01Where to stay
  • 02What to book
  • 03Budget breakdown

Carousel preview

9:41100%
Which one is on repeat this week?

spotify.concept

Which one is on repeat this week?

Track ATrack B

Story preview

9:41100%
cocacola.concept•••
Some meals need one more chair. Tag who you'd share it with.

Better shared

cocacola.concept Some meals need one more chair. Tag who you'd share it with.

Feed post

Process

How I Work

  1. 01 — Discover

    Understand the brand, audience, competitors, and goals.

  2. 02 — Strategize

    Build the content strategy, pillars, messaging, and publishing plan.

  3. 03 — Create

    Develop graphics, Reels, Stories, captions, and campaign content.

  4. 04 — Engage

    Build audience relationships through comments, DMs, and community content.

  5. 05 — Optimize

    Review performance data and continuously improve the strategy.

Why Work With Me

Strategy Behind the Creativity.

01

Purposeful Content

Every piece of content should have a reason to exist.

02

Audience First

Content should speak directly to the people a brand wants to attract.

03

Data-Driven Improvement

Performance data guides what should be repeated, improved, or changed.

I don't just manage social media. I build systems that help brands show up, stand out, and grow.

Tools

The Stack I Work In

Canva

Design & Content Creation

CapCut

Short-Form Video

Instagram Insights

Performance Analysis

TikTok Analytics

Content Performance

Shopify

E-commerce Environment

Ready To Make Your Social Media Work Harder?

Let's build a social presence that attracts attention, builds trust, and supports your business goals.

Start a ProjectView My Work

Contact

Let's Work Together

Joseph Moses

Social Media Manager | Content Strategist

Phone / WhatsApp
+234 707 820 001

Available for Freelance • Contract • Remote • International Opportunities