Spotify
Music & Entertainment
Music discovery, trends, artists, playlists, interactive content, and short-form video.
Objective
Make discovery feel personal by turning listening behaviour into content the audience recognises themselves in.
Audience
16–30 year old heavy streamers who follow artists, share songs in Stories, and respond to identity-led formats.
Strategy
Pair trend-reactive short-form video with interactive Story formats and playlist-led carousels. Every post asks the audience to place themselves in a category, then rewards them with something to listen to.
- Trend-reactive Reels with audio-first edits
- Playlist announcement carousels
- Artist spotlight photo and quote sets
- Interactive Story series with sliders and quizzes
Content
Content designed across formats — feed posts, carousels, Reels covers and Story sequences — shown in realistic layouts.
Late night rotation
spotify Headphones on. Volume up.
Feed post
Carousel · 1/5
5 artists to watch
- 01Discovery
- 02Artists
- 03Identity
Carousel
ReelYour commute playlist
spotify
Say it's not you. We'll wait.
Reel cover
spotify
Rate this track
Story
Content Pillars
Discovery
New releases and playlist drops.
Artists
Spotlights, quotes and context.
Identity
Formats where taste becomes personality.
Trends
Fast reactions to audio-led moments.
Campaign Concept
Sounds Like You
A personality-led series where each post matches a listener type to a playlist, designed to be screenshotted and reshared into Stories.
Performance Framework
No results are invented for a concept project. These are the metrics that would be tracked weekly to judge whether the strategy is working and what to adjust.
Reach
How many unique accounts the content is served to.
Engagement Rate
Interactions measured against reach, per format.
Saves
Signal that content carries reference or utility value.
Shares
Signal that content is worth passing on socially.
Profile Visits
Interest moving from feed to brand profile.
Website Clicks
Traffic leaving social toward owned destinations.
Follower Growth
Net audience change relative to content output.
Conversions
Tracked actions such as sign-ups, enquiries or purchases.
